Pinas Sadya and Nowhere To Go But UP collaborate on an awareness and fundraising campaign that quickly gained social media attention, driven by notable alumni involvement.

Beyond a stylish photoshoot, the project carries a profound purpose of cultural preservation and community support.

The jackets showcase intricate, handwoven patterns that tell generational stories through diverse Filipino textiles like Binakol, Inabel, Kantarines, Hablon, Langkit, Piña fabric, and Callado embroidery.

This collaboration transcends fashion, directly supporting athletic development. The jacket sales will fund 30 UP varsity teams, benefiting nearly a thousand athletes competing in UAAP events by providing crucial resources for training, equipment, and logistics.

Each jacket represents more than a fashion statement—it's a meaningful investment in preserving Filipino artisan traditions and empowering student-athletes. Buyers contribute to cultural heritage and athletic excellence with every purchase.